Several things can be done to prolong the new look of carpeting in the sales models in spite of the wear-and-tear from sales traffic.
The first thing is to place wipe-off mats at the entry doors to each model. These mats should be washable, and they should be cleaned often. Mats at the entry doors intercept dirt before people can track it into the models and onto the carpeting.
The second thing is to schedule cleaning of the sales models on Fridays and Mondays of each week. Models are cleaned in anticipation of increased weekend sales traffic, and the weekend wear-and-tear to the flooring is then followed up with a Monday cleaning. This benefits the lighter sales traffic generated during the upcoming week.
Carpet manufacturers recommend frequent vacuuming as one method to help maintain carpeting. Not only does the Friday/Monday cleaning schedule get the sales models looking their best for the busiest sales period of the week, but it also gets the carpets vacuumed before and after the heaviest foot traffic period.
Carpet manufacturers also recommend having the carpets professionally cleaned periodically. Because of the abuse that sales models carpeting takes from all of the foot traffic, the builder should consult with the interior design center (or the flooring contractor) and the carpet manufacturer directly to determine how often the carpet can be safely cleaned to keep it looking new.